There is a simple way to distinguish a trade mark from a service mark: just remember that a trade mark distinguishes a certain kind of good, which is usually tangible and represented as a certain kind of thing; Service marks are not, it is to distinguish a certain service, it is generally invisible, the performance of human behavior.

In addition, the differences between goods and service marks are also reflected in these aspects:

 
1. They are used differently
Trade marks are usually used on tangible goods, such as the trademark "Wong Lao Kat". Generally, it is directly attached to the goods by printing, pasting and other methods. The combination of it and commodities is very close, with the circulation of commodities, at any time for people to identify and understand.

Service is usually a kind of behavior, there is no specific corresponding goods, trademarks can not be directly attached to the invisible behavior, can only be reflected in the signboard signs arranged in the service place, the relevant tools, and in the advertising.

2. Differences in the publicity of goods and service marks
The publicity effect of the product trademark works at the same time as the product. Often when people get the product, they will also see the trademark on the product at the same time. Therefore, the product trademark is easier for the public to identify, so that the product of this brand can be easily distinguished from the product of other brands. The publicity role of service marks often must be achieved with the help of the publicity media, and the effect of its role also needs to be multi-faceted, Angle, repeated appearance and repeated emphasis in order to attract people's attention.

3. Different application methods
In our country, the registration principles of service marks are all voluntary registration, there is no compulsory registration; Under the premise of implementing the principle of voluntary registration of commodity trademarks, the registration of special commodity trademarks is mandatory, such as tobacco products.